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AASSA Connect Workshop: Advancement 201: Advancement and Development for Beginners

With Ann Snyder

  1. Register (AASSA Members Only)

Workshop Overview

You’ve established a development and advancement office? Great! Use proven strategies to increase engagement and take your program to the next level: set realistic goals, evaluate program strengths, formulate key messages, and deepen your relationship with current and prospective donors. Topics include: Constituent deep dive: who are your constituents and what are their behaviors? Evaluating your return on investment for various tactics (email, social media, events, magazines, etc.) Setting realistic goals for your department: how much can a single person raise based on past experiences and how established your program is?

About Ann Snyder

Ann Snyder is the Director of Independent and International Schools with Counci for the Advancement and Support of Education (CASE), a global organisation dedicated to transforming lives and society through education. With more than a decade of experience in student and family marketing, school management enrollment, fundraising, and external affairs, Ann is a seasoned school leader who recently made the transition to CASE so she could serve schools more widely. A frequent speaker and group facilitator, Ann enjoys working with schools and teams toward their goals. Backed by the depth and breadth of CASE resources, and uniquely attuned to the needs of small shops, Ann can help you set strategic goals, identify solutions to challenges, and grow your advancement program from the ground up.

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